Mission
We believe everyone is a king and this is reflected in everything that makes up our brand; from our colours that symbolize royalty and wealth, to our logo that stands out from the crowd, our service delivery that is specially designed for Kings, and our objective to grow the Kingdom – one King at a time.
We understand that sports betting is driven by a love for the games and a passion to make a change. For us at BetKing, we celebrate those who take the stand to change their lives and the lives of those around them, those who stand for what they love and believe in, the prediction kings and the kings at heart.
It is, therefore, our mission to create an efficient system that enables the quests of our Kings and Kingmakers by providing the right technology, radical innovation, and uncompromised service to all our customers.
Vision
To develop and radically expand the growth of Bluebloods in Nigeria and Africa.
Our Values
Being the best is a driver for us at BetKing, which is why we put a lot of effort into crafting, maintaining, and upgrading all aspects of our service to make sure that they suit the requests of our customers and match or even exceed their expectations. In delivering this, we also believe in the following;
- Wealth is an attitude
- Our customers are Kings
- All our customers deserve premium service
- Trust is important to us which is why we choose to be transparent in our engagement with our customers and the public.
- Hard work & Innovation, the perfect combination
Social Responsibility
BetKing is dedicated to changing the face of sports betting in Africa and in doing so, we are committed to initiatives that improve the conditions of the society where we operate.
Our operations also promote responsible gambling and restrict underage gambling through verification checks at registration online and pre-engagement verification at offline stores.
